Startup Advice

An Entrepreneur’s Guide to Social Media

September 01, 2016

Why should I care about marketing?

Being an entrepreneur is already a very time-consuming job, and your primary focus should always be running your business. When you are constantly busy securing new funders or working on product updates, marketing may be the last thing on your mind. However, your goal as an entrepreneur should be to share your story with as many people as possible in order to gain customers, clients, and funding, and this is exactly where marketing plays a crucial role.

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One Approach to Communicating Financial Performance

August 18, 2016

As your business develops, you’ll need to present your actual financial performance alongside your prior and updated estimates from projections, forecasts, and budgets. This post describes one approach to doing so using cumulative revenue as an example. Developing your own methodology and being consistent in its presentation will make your board and investor meetings much more effective and productive.

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RocketGames, a tempCFO client, acquired for $170M by Penn National Gaming

August 11, 2016

Three-year-old gaming startup Rocket Games, a social gaming and brand licensing company, has been sold to Penn National Gaming. The gaming owner and property manager acquired the social casino company for $170 million. Rocket Games has been recognized as one of the fastest growing social casino companies, growing more than 500% in 2015. It serves digital, social, and mobile markets through apps available on iTunes, Google Play, Amazon, and Facebook.Read More