Business Strategy

The importance of policies in an organization

March 15, 2017

It is said certain things are better when written down – letters, grocery lists, important thoughts… and we’d add POLICIES. We can sum this blog up in three words – Policies are critical. To get everyone reading this to agree would indeed be a utopian world but let us explain why we see things this way. Often while dealing with startups we face the challenge of convincing them to adopt certain policies and procedures. They’re usually reluctant, not understanding the value behind this small yet significant step. But why is this step so important? Policies are implemented early with the intention of enabling anticipated growth in the future. Postponing policies to a later stage does create problems downstream because there might be a resistance of moving away from what is “easier.”

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Business Strategy

How to build a digital presence for your startup

March 01, 2017

Congratulations, you’ve found your dream job. Literally. You founded it – your own startup. You’ve joined thousand others in making your entrepreneurial dream a reality. But you did read it right- there are a thousand others. And even if your product is exceptional, unlike any other, there’s still one ingredient necessary to move it towards the path of success – Marketing.

Now let’s get real. You’re a startup, whatever funding you raised was spent in making a kick-ass offering. So how are you going to make sure that you stand out with marginal budget? Your answer is obvious – digital marketing. We won’t get into why digital marketing is integral for your business; you already know it (& if you don’t, read this article by James Lewis).

Instead, let us help you with a step by step guide to get started!

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