Business Strategy

The importance of policies in an organization

March 15, 2017

It is said certain things are better when written down – letters, grocery lists, important thoughts… and we’d add POLICIES. We can sum this blog up in three words – Policies are critical. To get everyone reading this to agree would indeed be a utopian world but let us explain why we see things this way. Often while dealing with startups we face the challenge of convincing them to adopt certain policies and procedures. They’re usually reluctant, not understanding the value behind this small yet significant step. But why is this step so important? Policies are implemented early with the intention of enabling anticipated growth in the future. Postponing policies to a later stage does create problems downstream because there might be a resistance of moving away from what is “easier.”

Read More

Business Strategy

How to build a digital presence for your startup

March 01, 2017

Congratulations, you’ve found your dream job. Literally. You founded it – your own startup. You’ve joined thousand others in making your entrepreneurial dream a reality. But you did read it right- there are a thousand others. And even if your product is exceptional, unlike any other, there’s still one ingredient necessary to move it towards the path of success – Marketing.

Now let’s get real. You’re a startup, whatever funding you raised was spent in making a kick-ass offering. So how are you going to make sure that you stand out with marginal budget? Your answer is obvious – digital marketing. We won’t get into why digital marketing is integral for your business; you already know it (& if you don’t, read this article by James Lewis).

Instead, let us help you with a step by step guide to get started!

Read More

Business Strategy

What Makes a Sales Plan an Effective Tool for Growth?

February 15, 2017

When you start building your company and selling your product, it’s all new and exciting – explaining what you see as the customer solution, negotiating futures and features, even asking for the order.  If you are successful, you will soon look to expand your capacity to sell. Looking to hire the first dedicated sales person is a scary proposition.   There are many questions that come up: some are important and immediately addressable like who are your customers, where are they located and how will you pay your sales team.  Some will work themselves out over time like where should the resources be located; Near the customers or will they travel?

Figuring out and negotiating the compensation component is something that needs to addressed upfront.  Understand that your sales compensation plan will change as your company changes.  Your first attempt will not be perfect, however, if you think about it critically and build in some basic elements it can be an effective tool to grow your business.

Read More