Let’s assume Matt has decided to launch his own startup. At first, Matt will begin funding at home – himself, his friends, and his family. But slowly, he will start looking at venture capital, angel investors, crowdfunding and more. As he builds his company with financing Matt will generate hundreds of transactions in that first year. Now Matt is an entrepreneur but he has zero knowledge of how accounting works, or what he should do with financials. For him, taking assistance from an outsourced service is a very viable and attractive option!